Artificial intelligence will greatly broaden its role in sports betting as soon as Super Bowl LVIII, according to Microsoft director of sports Jon Flynn.
Casual bettors using language models like ChatGPT and sharps enhancing their algorithms with AI will affect wagering like never before, Flynn told the Gaming Today Playbook podcast.
It was all a matter of time. But Flynn believes the time comes on Feb. 11.
"We're going to see the rise of the casual gambler that is informed only by AI," Flynn said. "I think one of the litmus tests is, I think the Super Bowl this year, we're going to see a rise in the casual bettor who's using AI, specifically ChatGPT from OpenAI or Bard from Google or Gemini or Llama from the Meta open source version into informing who and how they bet. I think that's going to be a great step for us to look at."
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